In my branding project for Lucky 88, a fictional Chinese restaurant, I blended tradition and modernity. Drawing from Chinese lucky customs, I transformed the "88" into oranges, symbolizing good fortune, and embraced the auspicious red hue. The design exudes a sleek, contemporary vibe with subtle brush stroke textures, maintaining a timeless connection to tradition. The brand identity not only reflects luck but also encapsulates a fusion of heritage and modern
Process
